Hosting isn’t Sexy, and that’s OK
In a world where even vacuum cleaner marketing tries to make household chores appear sexy and exciting, hosting isn’t sexy. And that’s a good thing.
Because good hosting isn’t the car…it’s part of the engine.
Now, to be fair, there will be a faction of every community who is enthalled by things that we deem “uninteresting” as a whole. Like car enthusiasts who admire an engine as much as the body. And if that’s you about hosting, we’re not trying to dampen your enthusiasm or kill your vibe. We love you and your attention to what makes hosting good. But to the rest of you…let me explain why hosting doesn’t need to be fascinating or consume your thoughts.
Good hosting enhances your site.
Good hosting is essential for the optimal performance and success of a website built with WordPress. Hosting plays a crucial role in determining the speed, reliability, and security of your site, influencing user experience and search engine rankings.
But it’s not flashy and it won’t upstage your site.
So what is good hosting then, however unsexy it may be?
Good Hosting Helps with Site Speed
Speed is a key factor in user satisfaction and search engine optimization for your website. A good WordPress host ensures fast loading times, contributing to a seamless browsing experience. This is vital because users tend to abandon slow-loading websites, leading to higher bounce rates. Additionally, search engines like Google and Firefox consider page speed as a ranking factor, making it essential for better visibility in search results.
And while a fast hosting solution is key (and at Sentree we focus on it), be sure to make your site using best practices like reducing file sizes, implementing caching, and more. (Here’s a post from Yoast that will help with that.)
Good Hosting is Reliable
Reliability is another critical aspect. A reliable hosting provider ensures minimal downtime, ensuring that your website is accessible to users at all times. Unreliable hosting can result in lost opportunities, revenue, and damage to your site’s reputation. A good WordPress host employs robust server infrastructure and offers features like automatic backups to prevent data loss in case of unforeseen events.
Good Hosting is Secure
Security is essential, especially considering the increasing prevalence of cyber threats. A reputable WordPress hosting provider implements security measures such as firewalls, regular malware scans, and SSL certificates to safeguard your site and sensitive user information. Regular updates and patches are essential to protect against emerging security threats.
Just like site speed, security is best when you’ve employed safeguards in addition to your hosting.
Good Hosting is Scalable
Scalability is important for websites with growing traffic. A good WordPress hosting plan allows for easy scalability, enabling your site to accommodate increased user numbers without compromising performance. This flexibility ensures that your hosting plan can adapt to the evolving needs of your website.
Good Hosting Provides Good Support
Customer support is a crucial factor when evaluating WordPress hosting. A reliable hosting provider offers responsive and knowledgeable customer support to address any issues promptly. This includes assistance with technical problems, server maintenance, and guidance on optimizing your WordPress site.
Good Hosting isn’t Sexy
Good WordPress hosting is characterized by speed, reliability, security, scalability, and excellent customer support, none of which is really “sexy.” And that’s OK.
Investing in a quality hosting service is a fundamental step in ensuring the long-term success and optimal performance of your WordPress website.
Questions? Email us at marketing@sentree.io.
For more information on Sentree Managed Hosting, visit our Hosting Plans Page.